Why did VIACOM choose JIO Cinemas over VOOT?
The one thing that has been trending on Twitter as the FIFA World Cup began in Qatar, is the JioCinema app.
But why?
Jio Cinema is streaming the FIFA world cup live for free but why?
Anil Jayaraj, CEO of Viacom18 Sports, had indicated that free streaming would ensure “easy access” for viewers.
Viacom18 is a joint venture between Reliance-controlled TV18 and US entertainment giant Paramount Global (previously Viacom CBS).
After the successful merger with Viacom 18 in Sep 2022, Viacom18 shifted all its sporting content from VOOT to JioCinema making it the digital sporting destination of the network.
Note: VOOT is a video-on-demand (OTT) platform, part of Viacom18 Digital Ventures, the digital arm of Viacom18.
The reason behind selecting Jiocinema over VOOT was the higher base of the service.
Jio wants to strengthen its service or solve the streaming issues before the IPL.
Viacom18 has the streaming rights for IPL from 2023 to 2027 (bagged at Rs 23,758 crore)
This strategy of easy access to the FIFA World Cup will help Jio to reach India’s 700-million-strong internet-enabled mobile devices.
While the digital and television rights for the FIFA World Cup were acquired for nearly Rs 450 crore by Viacom18 last year.
Viacom expects Rs. 300 crore of Ads revenue from FIFA 2022 which covers more than half of the rights cost and free telecast will help them to acquire a larger audience with IPL ahead
We all know how RIL is an expert in giving free service initially and making money afterward with a live example Jio Telecom.
And to acquire more customers Jio Cinema made it available for all telcos such as Airtel, Vi, and many more across all devices for free.
Manushi Chhillar flies to Qatar to watch Lionel Messi at FIFA World Cup; calls it a ‘dream come true moment’
Actress Manushi Chhillar made her Bollywood debut with Akshay Kumar in Samrat Prithviraj. Although the film did not do well at the box office, her performance was liked by the audience. The actress, who is currently preparing for an unannounced film, has taken a few days off. Manushi is off to Qatar to fulfill her dream of seeing Argentine icon Lionel Messi play in the FIFA World Cup.
‘This is a dream come true moment for me’
Famous footballer Lionel Messi has a huge fan following and Manushi is one of them. She is all set to watch him play live in Qatar. Calling it a dream come true moment, the actress said she has always wanted to see Messi play and is looking forward to it. Manushi revealed, “It has always been my dream to see Lionel Messi play in front of my eyes. Being an ardent fan of his, I have been planning all these years to catch a glimpse of his genius on the football pitch. There is a lot. There is talk that this will be his last football World Cup. ”
Manushi has always supported Argentina because of Messi and is happy to soak in the electric energy of watching a World Cup football match in a packed stadium. “Argentina is currently in the knockout stages and so I couldn’t miss watching him play against the Netherlands, who are a strong team! It’s a dream come true for me and I know I’ll be happy to see it. Play him,” Manushi said.
She further added, “I’m really looking forward to seeing the atmosphere and excitement of the stadium and cheering Messi on from the match! Above all, this year’s World Cup is just around the corner and I’m looking forward to witnessing the final. In person instead of watching it on television like every World Cup.”
Work in front
After her big debut, Manushi will be seen in Tehran with John Abraham. The actress has already shot for the film. The film is directed by Arun Gopalan and produced by Dinesh Vijan, Shobhana Yadav and Sandeep Layzel.
